He's the leader of a
great organisation but people tell him he's got to digitalize his
business. What does this even mean?
Things still seem
OK. He understands his customer and the
market. He knows and loves his
products. He's run a tight ship and
kept his shareholders and auditors happy for years. Assets are assets and make him feel
invincible. The view from the top floor
is still impressive!
But there are signs
of change. Tiny businesses are popping
up from no where. They are breaking the
rules. They don't have 'assets'. They don't own buildings, or SAP systems or
have a huge workforce. They move like
lightening. They make crazy mistakes and bounce back. They seem to employ kids
and people who do things for free. They are more about 'art and feelings' than
'science and processes'.
And our poor CEO is
feeling uncomfortable. He doesn't get
tech or the way young people use it.
He's too busy to play with this stuff himself. He's too scared to invite youth to join the
board but he wonders if 30 years of experience and wisdom counts for much these
days.
How vulnerable must
this feel? For his organisation to change,
he must change too but he doesn't know how. It's easier, so much easier, to deny the
evidence, surround himself with people just like himself and keep turning the
handle on the same tried and tested processes.
There is still money coming in and no one will blame him for missing
this particular revolution…yet!
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